Are you on the path to demand-driven manufacturing – developing the ability to produce to customer order rather than to inventory?

According to a recent Economist Intelligence Unit (EIU) survey, you're not alone. Most midsize process manufacturers responded that – while "not there yet" – they are implementing plans to take fuller advantage of manufacturing to order.

The EIU report on the survey, "Reading the Signals: Process Manufacturers and Customer Demand," confirms that process manufacturers clearly understand the importance of becoming more responsive to customer demand. Nearly 70% of the executives surveyed believe that enabling demand-driven manufacturing is key to the success of their company's growth strategy over the next three years.

The report also explores how respondents are pursuing demand-driven agendas – linking them with efforts to boost operational efficiency and sustain growth – along many fronts, including:

• Better training of sales staff to glean information about changing customer needs
• Closer integration of customers into product design
• Expanded use of IT to enable customer-driven order placement and tracking

To help you develop your plans to take fuller advantage of manufacturing to order, SAP is pleased to offer a free copy of the Economist Intelligent Unit report. Register now for your copy, and learn more about how midsize process manufacturers are developing the ability to produce to customer order.

Reading the Signals: Process Manufacturing and Customer Demand