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Newspaper and Magazine Publishers

The Business Process of Account and Contact Management

SAP for Media solutions provide a single, comprehensive view of all of the information necessary to effectively manage publishing accounts, including these processes:

  • Account processing – With SAP for Media solutions, you can better manage and process accounts with integrated information on business transactions, contacts, marketing attributes, and so on for business partners and contact people.
  • Activity processing – SAP for Media enables you to create a business activity with automatic transfer of data to a groupware administration system and document activities in a journal or questionnaire.
  • Opportunity processing – SAP for Media solutions help you create a framework for displaying sales projects from beginning to end and monitoring their success.
  • Sales performance analysis – With SAP for Media, you can measure performance from different perspectives for an overall picture of sales activities.

Account and contact management is enabled with SAP applications such as SAP Customer Relationship Management (SAP CRM). To find out how SAP CRM can improve your account and contact management, please complete the "Contact SAP" form and request information about customer relationship management.

Want to learn more? Contact us or call the SAP sales office nearest you.

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