SAP solutions and applications support the following related business processes for the media industry:

• Call center management – Call center software can help maximize customer loyalty, reduce costs, and boost revenue by transforming your call center into a strategic delivery channel for marketing, sales, and service efforts.
• E-commerce – E-commerce and Web channel management capabilities can help turn the Internet into a valuable sales, marketing, and service channel for businesses and consumers.
• Marketing – With marketing software from SAP, marketers have a simple and powerful tool to manage all marketing resources and activities in a single marketing solution, plan and execute coordinated cross-channel marketing programs, and successfully drive customer demand through conversions.
• Multichannel retailing – In today's fast-paced retail economy, customers can gain access to the same products from many sources. You can increase customer satisfaction and profitability by retailing and marketing to your current and potential customers through various channels.
• Price management – Revenue and price management helps you optimize and manage prices throughout the product life cycle. SAP solutions help you manage initial pricing, as well as promotional, markdown, or clearance pricing.
• Price optimization – Price optimization models help you calculate price elasticity or demand variability at different price levels. Combine that data with information on costs and inventory levels to recommend prices that will improve profits. These models simulate how customers will respond to price changes.