SAP solutions and applications support the following related business processes for the media industry:

• Multichannel retailing – In today's fast-paced retail economy, customers can gain access to the same products from many sources. You can increase customer satisfaction and profitability by retailing and marketing to your current and potential customers through various channels.
• Price management – Revenue and price management helps you optimize and manage prices throughout the product life cycle. SAP solutions help you manage initial pricing, as well as promotional, markdown, or clearance pricing.
• Price optimization – Price optimization models help you calculate price elasticity or demand variability at different price levels. Combine that data with information on costs and inventory levels to recommend prices that will improve profits. These models simulate how customers will respond to price changes.