SAP for Life Sciences enables you to maximize product revenues by decreasing the time between drug launch and peak sales. With SAP solutions, you can integrate new multi-channel marketing with the classic detailing approach – to achieve better categorizing and targeting of physicians through analytical insights, and ensuring compliance for drug sampling.

SAP for Life Sciences covers the key activities involved in improving time to value, including:

• Supply chain planning – With SAP solutions, you can optimize the use of all assets by integrating planning with manufacturing and using forecasts derived from historical data and demand data based on received orders and inventory.
• Contract management – SAP for Life Sciences allows you to develop sales contracts and manage claims for chargebacks and rebates. By integrating accounts receivable in the dispute management process, you can efficiently process disputed invoices and deductions.
• Order-to-cash management – SAP for Life Sciences enables you to shorten cycle times from order placement to billing. You can increase the accuracy of shipments, reduce transportation costs, and adhere to compliance requirements.
• Marketing – SAP solutions help you increase brand awareness and drive company growth by using enterprise information sources and external data to develop marketing strategies and campaigns that promote product sales.
• Sales operations and performance analytics – SAP solutions provide insight into sales force performance by using analytics that support top-down planning and longitudinal reporting.
• Field sales support – With SAP solutions, you can use PDMA-compliant sample management to handle all administrative processes – and sales reps can use multiple channels to plan and document interactions with physicians and pharmacists.