OEMs face shrinking product life cycles, rapid and unpredictable shifts in demand, rapid commoditization, and technological disruptions. That means new product development and introduction (NPDI) has never been more important.

SAP for High Tech addresses the complexities of NPDI, enabling you to:

• Capture new business opportunities through requirements-driven concept development
• Manage critical platform investments and organizational assets across your enterprise product portfolio
• Manage the entire idea-to-launch process through stage-gate project management
• Integrate business partners into design and development with collaborative business solutions
• Source complex materials through integrated request-for-quote (RFQ) and contract management
• Rapidly deploy across functional organizations with integrated process management

NPDI is enabled with offerings such as SAP Product Definition, SAP Resource and Portfolio Management, and SAP Product Lifecycle Management. To find out how these offerings can improve your NPDI, please complete the "Contact SAP" form and request information about product life-cycle management.