Get the complete marketing picture to drive success

Deliver the right offers to the right people, provide personalized consumer experiences, and improve processes – with marketing software for companies of any size.

  • Develop and manage multi-channel campaigns
  • Synchronize campaigns with sales, supply chain,
    and finance
  • Leverage customer interactions to improve purchase frequency and brand loyalty

Read the channel marketing solution brief ›

Signs of marketing are positioned everywhere to entice customers

Solutions for Marketing

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  • Program and Campaign Management

    Plan and execute marketing aligned with trade promotions to create awareness and maximize your sales revenue.

    • Align your marketing budget and planned spend with brand and retail channel strategies
    • Effectively measure the effectiveness and reach of your campaigns
    • Gain visibility into upcoming campaigns and promotions
    More »

  • Consumer Service Management

    Leverage consumer interactions for continuous improvement, including direct-to-consumer marketing, product innovation, consumer segmentation, and more.

    • Provide multi-channel, tiered services that provide expert assistance
    • Capture consumer data to serve and engage consumers in new channels
    • Deliver and track data including special offers, service requests, and consumer complaints

    Asian Paints: Connecting Social Media with Opportunity

    More »

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Want to learn more about SAP for Consumer Products?

Find more SAP solution information. Lines of Business › Solutions ›