SAP Trade Promotion Management delivers features and functions to manage all activities in a closed-loop trade promotions process. When necessary, capabilities are available online and offline to support both headquarters and field sales. And they are fully integrated with your back-end systems.

SAP Trade Promotion Management includes features and functions to support:

• Headquarter planning – Establish and disseminate consistent volume and spending objectives for the entire organization. Provide headquarter-planned deals and promotions to your field organization.
• Field planning – Access accurate data on both shipments and consumption to determine optimal timing and volumes for each account. Plan account-specific total volume forecasts, including promoted and non-promoted product.
• Customer sell-in and negotiation – Provide actual data to help account managers generate proposals and sell promotions. Manage trade spending efficiently by integrating promotion-driven demand planning with supply chain planning.
• Retail execution and validation – Capture in-store observations to execute store-level promotions with optimal display positioning and product quantities – and initiate post-event activities, such as releasing promotion funds or generating payments, based on performance. Drive accurate invoicing by assigning pricing conditions based on customer orders.
• Evaluation and analysis – Work with facts-based targets and capture actual performance data for comparison. Provide each user with unique and relevant information.