SAP Trade Promotion Management provides a closed-loop, fully integrated application that allows you to control each step of your trade promotion process. So you can manage trade funds more effectively, collaborate efficiently with retailers, analyze the impact of a promotion, and determine your return on trade spend.  

Business benefits include:

• Channel-specific planning
• Reduced planning cycle time
• Informed spending decisions
• Improved sales forecasts
• Fact-based selling opportunities
• Reduced out-of-stock situations