For details about the benefits and capabilities of SAP Trade Promotion Management, check out the following information:

Solution Brief

• "SAP Trade Promotion Management" (PDF, 69 KB) – Find out about SAP software capabilities that can help you plan, control, execute, validate, and evaluate trade promotions. These capabilities can be easily integrated with your business platform and can work online and offline to support both headquarters and field sales.

White Paper

• "SAP for Consumer Products - SAP Trade Promotion Management" (PDF, 280 KB) – Learn about the SAP for Consumer Products solutions and their capabilities for trade promotion management. SAP for Consumer Products offers an end-to-end solution for productive operation, an off-line solution with back-end integration, and the ability to analyze data even at the execution stage. Log-in required.

Reference Card

• "SAP Trade Promotion Management" (PDF, 325 KB) – Review the trade promotion process steps and their related business issues and roles, the SAP solutions that enable the processes, and the potential value that can be gained from managing the processes.