SAP software delivers the following benefits for new product development and introduction (NPDI):

• Faster time-to-market through total process control and aligned execution across all required enterprise functions
• Greater success rates though more effective market launches integrating brand management, sales promotions and distribution build campaigns
• Controlled costs by providing scalable end-to-end processes and financial transparency despite growing portfolio complexity
• Next-generation research and development through open IT standards and collaboration with third-party individuals and organizations

SAP provides the end-to-end process support to be first-to-market with products that consumers want.