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SAP FOR CONSUMER PRODUCTS: ENABLING A PLATFORM FOR BUSINESS INNOVATION
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With its industry-specific processes, best practices, and technology, SAP for Consumer Products serves as a business process platform – a complete platform that enables you to innovate your core business processes
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CUSTOMER REFERENCES
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Arla Foods Gets New Product Support from SAP
The SAP New Product Development and Introduction for Consumer Products package provides Arla Foods with faster time to market, more product sales, and a solid foundation for collaboration with external partners. Find out how (PDF).
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SAP Helps Empresas Polar Hone Competitive Edge
Beverage distributor Empresas Polar uses SAP software to gain real-time views of demand and inventory, streamline order processing, and enhance management of credit limits and accounts receivable. Learn more (PDF).
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ConAgra Foods Reduces Inventory Costs
This supplier of consumer packaged foods used SAP Supply Chain Management and other software to gain supply-chain functionality to reduce inventory costs and replace more than 11 legacy systems. Find out more (PDF).
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SAP Helps Brown-Forman Expand Global Markets
This leading U.S. spirits and wine company strengthened its international presence through efficient assimilation of partners and acquisitions worldwide with SAP Supply Chain Management. Learn details (PDF).
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Colgate-Palmolive Streamlines Trade Spend
Discover how SAP Trade Promotion Management helped this global market leader of consumer products improve operations, volume forecasting, and promotion planning – and strengthen brand equity. Read more (PDF).
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Colgate-Palmolive and SAP: A Perfect Fit
After piloting the SAP Trade Promotion Management application, Colgate has experienced faster product rollout, quicker access to real-time information, and improved delivery times and profitability. See how in the video.
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Watch customer videos.
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Additional Resources
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Solutions for Sales Executives
SAP for Consumer Products gives greater visibility into your
business to help you make faster, more accurate decisions – so you can increase revenue and
profits. Read details (PDF, 85 KB). Log-in required.
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SAP SOLUTIONS FOR YOUR CONSUMER PRODUCTS BUSINESS
SAP solutions support core business processes, addressing the specific needs of companies in:
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OPTIMIZE. COLLABORATE. TRANSFORM.
Discover how your business network can become more seamless and flexible for a more successful business.
Financial Excellence
Discover how you can translate financial excellence into business performance. Learn more.
Best People & Talent
Discover how companies find, develop and retain the best people and talent.
Learn more.
Strategic IT
Explore how delivering efficiency, insight, and flexibility enables IT to help close the gap between business strategy and execution. Learn more.
Operational Excellence
Realize improved customer service, decreased costs, predictable compliance, and better operational performance by unifying operations. Learn more.
Responsive Supply Networks
Rethink business-as-usual supply chain approaches and move toward a collaborative decision environment to achieve higher customer satisfaction and profitability. Learn more.
Product & Service Leadership
See how you can deliver new, innovative products and services for differentiation and growth with shorter time to profit. Learn more.
Enable Sales Excellence
Turn the sales force into a team of trusted advisors, while fostering efficient collaboration to more effectively fulfill customer needs and deliver exceptional value. Learn more.
Build More Effective Marketing Campaigns
Coordinate efforts across channels that result in more effective marketing campaigns, profitable promotions, and satisfied customers. Learn more.
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SAP Business Maps for
Consumer Products
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See how SAP
solutions can support your business processes. |
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Unsurpassed Expertise for Midsize Companies
Discover the business-building benefits of SAP solutions for midsize enterprises. Easy to
implement and use. For fast ROI.
Learn more.
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SAP Events |
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RFID and Consumer Products Webcast
Want to learn more about how consumer products companies use RFID? Watch the Webcast.
SAPPHIRE 2008 Online
Missed SAPPHIRE 2008? The very best of SAPPHIRE keynotes and presentation sessions are available to you now, online, for free. Watch the Webcasts from:
SAP provides information and demonstrates our business solutions at conferences, events, and seminars around the world. Find an event near you.
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Contact Us
Begin a conversation with SAP about our solutions for the consumer products industry.
You can:
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