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SAP for Consumer Products

Customer References

SAP for Consumer Products helps companies build brand value, deliver innovative products quickly, and accelerate product life cycles, enabling them to achieve customer satisfaction quickly and efficiently – without raising costs or slowing growth.

Check out a list of just some of the companies relying on SAP for Consumer Products. You can also read the following success stories to learn more about how organizations are benefiting from these solutions:

Featured Case Studies and Stories



Purchasing Wine Decanters Brown Forman
See how Brown Forman, renowned spirits and wine company, used the SAP Supply Chain Management (SAP SCM) application to merge its supply processes
Read the full story.
Two Project Planners Colgate-Palmolive
Learn how this consumer products company launched a major business planning project with the SAP Trade Promotion Management application.
Read the full story.
Dairy Products Arla Foods
See how SAP New Product Development and Introduction for Consumer Products provided Arla Foods with integrated support.
Read the full story.
Woman in Checkout Line Kimberly-Clark
Read how Kimberly-Clark reduced the cost, time, and effort of running companywide reports with SAP software.
Read the full story.
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"Consumer Products Companies Run SAP: Success Breeds Success" 
Customer Success Book,  Date Published: 4/29/2008
Wonder why over 3,900 consumer products companies worldwide rely on SAP software to help them streamline day-to-day business processes, improve efficiency, and create value for their consumers? As these customer references showcase, SAP software is the premier choice for companies involved in a vast range of consumer products.
     "Consumer Products Companies Run SAP: Success Breeds Success"  (4 MB)
adidas 
Customer Success Profile,  Date Published: 8/2/2007
See how this leading German sporting goods supplier relied on the SAP MaxAttention support option to ensure a smooth go-live of apparel and footwear in multiple countries. The in-depth knowledge of SAP experts helped to safeguard critical implementation and rollout projects and optimize performance.
     adidas (269 KB)
Alfred Ritter 
Customer Success Stories ,  Date Published: 4/9/2008
Learn how, to improve the efficiency, quality, and control of its environmental compliance processes, Alfred Ritter (Ritter Sport) decided to integrate the SAP Recycling Administration package into its existing SAP ERP application.
     Alfred Ritter (176 KB)
Arla Foods 
Customer Success Stories ,  Date Published: 3/17/2008
Wondering how this major European dairy group, based in Denmark, standardized heterogeneous processes across its eight divisions to bring the enterprise onto a single IT platform? SAP software played a key role, while the SAP MaxAttention support option ensures that the highest standards of performance are met.
     Arla Foods (259 KB)
Arla Foods 
Customer Success Stories ,  Date Published: 11/20/2007
Learn how the SAP New Product Development and Introduction for Consumer Products package provided Arla Foods with comprehensive, integrated support. The result: faster time to market, significantly increased new product sales, and a solid foundation for collaboration with external partners.
     Arla Foods (2 MB)
Arla Foods 
Customer Success Profile,  Date Published: 7/12/2009
How is one of Europe's largest dairy groups optimizing the performance of its critical business processes? Read how the group, which delivers fresh products globally, is relying on SAP Active Global Support to deploy the business process monitoring functionality in SAP Solution Manager as part of SAP MaxAttention.]
     Arla Foods (291 KB)
Arla Foods 
Customer Success Profile,  Date Published: 1/30/2008
Read how Europe's leading dairy supplier needed to integrate its business processes, especially after a series of mergers. The company used SAP software to develop an enterprise service-oriented architecture (enterprise SOA). The result? Faster processing, better quality, and reduced costs.
     Arla Foods (191 KB)
Arla Foods 
Business Transformation Studies,  Date Published: 9/24/2008
Discover how Arla Foods, one of the largest dairy cooperatives in the industry, set out on an ambitious journey to integrate operations and harmonize processes worldwide using SAP and partner solutions for open-standards enterprise integration, achieving savings by reducing work hours and plant stoppages along the way.
     Arla Foods (328 KB)
Asian Paints 
Customer Success Stories ,  Date Published: 5/7/2008
Find out how a leading Indian paint manufacturer uses SAP NetWeaver Master Data Management to help manage its expanding product portfolio and new acquisitions. The company improved productivity while reducing complexity and lowering maintenance costs through improved visibility and new business rules.
     Asian Paints (229 KB)
Asian Paints 
Business Transformation Studies,  Date Published: 4/3/2007
Consider how India's largest manufacturer of paints transformed its business with the SAP Customer Relationship Management application – moving from a strictly product-based company to a services model. Asian Paints achieved improved customer satisfaction of 80% and realized revenue totaling over US$16.6 million.
     Asian Paints (400 KB)
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