SAP for Consumer Products supports key industry sales and service processes that deliver superior customer value – and drive profitable, long-term customer relationships.

With SAP solutions, you can optimize:

• Account and trade promotion management – Orchestrate value delivery to customers, coordinate with supply chain processes to reduce lost sales by eliminating stock-outs – and improve profitability and cash flow by increasing promotion spend efficiency and reducing outstanding customer claims.

• Customer service/call center management – Operate your customer service organization more efficiently. Manage interactions with customers seamlessly to improve satisfaction and drive additional revenue and market share.

• Direct store delivery – Sell and distribute goods directly to the customer's stores and gain direct contact to the point of sale to improve customer retention, realize additional sales opportunities, and increase market and consumer intimacy.

• Sales execution – Manage your sales force cost effectively while increasing sales and driving customer service quality – by connecting territory and visit planning with in-store sales, marketing and merchandising execution.

Sales and service are enabled with applications and packages such as:

• SAP ERP
• SAP Account and Trade Promotion Management for Consumer Products
• SAP Brand and Category Management for Consumer Products
• SAP Sales Execution for Consumer Products
• SAP Customer Service Management for Consumer Products
• SAP Paybacks and Chargebacks by Vistex

To find out how these applications support your goals for superior customer value, please complete the "Contact SAP" form and request information about industry solutions.