Delivering coordinated, compelling, and differentiated programs to your retailers starts with optimizing your marketing processes to meet both the retailer's and your own growth and profitability objectives.

SAP for Consumer Products supports your key marketing processes, including:

• Brand management – Develop brand plans to manage brand equity, drive market share, and enhance brand performance and profitability.
• Program and campaign management – Align programs with brand strategies, improve program and campaign execution efficiency, and capture and manage total go-to-market costs by ensuring that programs and campaigns are aligned with trade promotion plans.

Marketing is enabled with applications and industry packages such as:

• SAP Brand and Category Management for Consumer Products
• SAP ERP

To find out how these applications support your goals for differentiated consumer marketing, please complete the "Contact SAP" form and request information about industry solutions.