The SAP for Consumer Products set of solutions makes it possible for you to deliver the products and services consumers demand – and adapt quickly to changing markets without losing control of costs.

SAP solutions support core business processes, addressing the specific needs of companies in the:

• Food industry – SAP solutions enable companies in the food industry to address key industry pain points and issues, such as time to market, food safety, and visibility and responsiveness across the entire value chain, from suppliers to consumers.
• Beverage industry – SAP solutions optimize core business functions – from new product development and introduction to environmental compliance – enabling beverage companies of any size to control costs, protect product quality, shorten delivery cycles, and offer exceptional customer service.
• Home and personal care industry – With SAP solutions, companies in the home and personal care industry can optimize core processes, including new product development and introduction, category management, demand and supply planning, trade promotion management, and manufacturing.
• Consumer durables and home appliances industry – SAP solutions enable companies in the consumer durables and home appliances industry to build powerful links between new product development, planning, manufacturing, and distribution, while enabling world-class customer service and support.
• Apparel and footwear industry – Using the power of the Internet, SAP solutions integrate the textile value chain – and enable apparel and footwear companies to assess consumer buying patterns and react to profitable opportunities while controlling costs.

Business Processes in Detail

SAP solutions and applications support business processes related to the consumer products industry. Learn more about these business processes.