SAP for Consumer Products enables you to perform the critical business processes involved with developing, marketing, sourcing, and manufacturing home and personal care products, including:

• New product development and introduction – Ensure successful product innovation management, project and portfolio management, and a full range of design-to-launch activities.
• Demand and supply planning – Establish maximum flexibility in your planning processes to respond to changes in consumer demand, pressures on order cycle times, and requirements for higher levels of service.
• Manufacturing planning and execution – Accurately plan the quantities, schedules, quality inspections, and resources for your manufacturing process and control batch-oriented process manufacturing on the shop floor.
• Trade promotion management – Manage trade promotion spending and volume planning in a customer-centric, connected environment.
• Category management – Manage consumer-driven categories as strategic business units and gain efficiencies in areas such as of assortments, promotions, shelf presentation, and product pricing.