SAP for Consumer Products enables companies in the consumer durables and home appliances industry to perform their most critical business processes, including:

• New product development and introduction – Synchronize people, processes, and information throughout the new product development and introduction cycle, tailored to either process or discrete manufacturing.
• Integrated supply chain planning – Integrate your plans for production, distribution, and transportation resources with forecasts and plans from sales and marketing.
• Sales and marketing – Integrate your demand creation activities to maximize sales and marketing effectiveness.
• Demand fulfillment and execution – Avoid out-of-stock situations while optimizing inventory levels with full visibility into manufacturing, as well as inbound and outbound logistics.
• Post-sales support – Enable your company and its network of dealers and retailers to deliver world-class post-sales service by optimizing customer service and support, warranty management, and service parts management.