SAP for Chemicals enables you to build sales and marketing programs that focus on your most profitable business. You can efficiently pursue opportunities and cost-effectively manage orders.

SAP for Chemicals covers the key activities involved in sales and marketing, including:

• Sales and operations planning – SAP solutions allow you to create production plans that integrate marketing, sales, product development, supply chain management, and manufacturing. You can collaborate with supply chain partners by using the Collaborative Planning, Forecasting, and Replenishment (CPFR) model. You can also handle tank management and vendor-managed inventory. You benefit from reduced inventory, lower freight and logistics costs, better facilities use, more accurate forecasts, optimized planning, and higher customer satisfaction.
• Opportunity management – With SAP solutions, marketing and sales professionals have complete visibility into sales opportunities. You can perform customer segmentation, portfolio management, account management, campaign management, marketing analytics, and integrated sales planning to achieve sales and marketing goals. You get a 360-degree view into opportunity history, milestones, progress, and decision status. So you can convert opportunities to qualified leads and then to new customers.
• Order-to-cash management – SAP for Chemicals allows you to create inquiries and quotations, acquire and enter orders, configure products, determine pricing, and check product availability. You can also track and manage contracts, pricing, and invoices. Sophisticated functionality lets you provide instant confirmation to customers, even when they make last-minute changes to their orders. You can also efficiently communicate with shipping points for order picking and transportation.

Sales and marketing is enabled with applications such as SAP Supply Chain Management and SAP Customer Relationship Management. To find out how these applications can help you improve your sales and marketing, please complete the "Contact SAP" form and request information about supply chain management or customer relationship management.