Deliver products and services that keep pace with rapidly changing demand

Price Optimization

Implement effective pricing strategies that can help you achieve your strategic goals – with a price optimization solution designed specifically for banking.

• Put well-defined pricing practices in place
• Streamline and automate pricing processes
• Base pricing on analysis of current customer data
• Improve margins in a highly competitive market
• Adapt to shifting consumer demand and economic trends

Solution Brief: Effective Pricing Gives Banks a Competitive Edge

Customer Information Management

Provide a consistent customer experience across all
communication channels.

• Give employees a 360-degree customer view to improve service and communication
• Create effective marketing campaigns based on real-time customer information
• Execute your customer-centric growth strategy based on accurate insights

Akbank: Increased Customer Satisfaction Index by 20%*

Customer Analytics

Gain insights into your customers and your sales organization to improve communication, performance, and profitability.

• Analyze customer records in real-time to improve their overall experience
• Enhance the total customer experience – from contact center and agent performance to customer service
• Manage planning, forecasting, and analytics to improve pipeline performance

CompuCredit: Improving Data Management Capabilities

Customer Service Contact Center

Effectively manage call center activities and connect with your entire
banking organization.

• Track customer requests through multiple channels, for more "one and done" tickets
• Provide call agent scripting and knowledge management tools to up-sell products
• Deliver consistent product and service offers and complaint handling across all interaction channels
• Engage with customers – from branch network to online to mobile

Akbank: Increased Customer Satisfaction Index by 20%*

Loyalty Management

Approach customer loyalty management strategically to reward the right customers.

• Create campaigns and tactics that appeal to your target audience
• Use loyalty incentives to reward the right customers
• Apply metrics – from product purchases, money spent, to branch visits – to build rewards

Solution Brief: Building Multichannel Customer Loyalty Programs

Marketing Campaign Management and Customer Segmentation

Effectively analyze, plan, and execute every marketing activity through all
customer touch points.

• Make relevant and personalized real-time offers through inbound marketing channels
• Provide strategic campaign planning and multichannel execution
• Strengthen customer relationships with relevant, personalized interactions