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Automotive OEMs

The Business Process of New Product Development and Introduction

SAP for Automotive enables key stakeholders such as product managers, release engineers, marketing staff, and suppliers to collaborate throughout the product life cycle.

With SAP for Automotive, you have the tools you need to manage the key activities involved in new product development and introduction, including:

  • Idea and concept management – SAP solutions let you define product strategy, gather requirements, develop products, manage product portfolios and projects, manage Tier I sourcing, and coordinate production ramp-up.
  • Product development – SAP solutions enable you to take control of product engineering, process engineering, and engineering change management.
  • Prototyping and ramp-up – SAP solutions cover all the activities involved in developing a prototype to ensure an optimal product for release to manufacturing.

New product development and introduction is enabled with applications such as SAP Product Lifecycle Management (SAP PLM). To find out how SAP PLM can improve your new product development and introduction, please complete the "Contact SAP" form and request information about product life-cycle management.

Want to learn more? Contact us or call the SAP sales office nearest you.

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