Business Markets and Opportunities Customer Requirements CUSTOMER REQUIREMENTS:
Open a World of Opportunities
Our customers' requirements are evolving as fast as the
technology advances and arising industry challenges in the
established and emerging markets we serve. Globalization
and consolidation within and across all markets and industries
are compelling companies to change the ways they do
business - by extending their market reach, or by focusing
on specialized products, or even by redefining the very
models on which their businesses are based.
Whether they are global players, regionally operating midsize companies, or local small businesses, companies all over the world must be able to adapt quickly and flexibly to succeed and to grow. We have made it our mission to empower them. And, in meeting customer requirements around the globe, we open a world of opportunities. The year 2006 saw SAP consistently executing on this mission.
We continued to empower customers across every
level of their organizations – from the boardroom to
employees’ desktops – by delivering products and services
that enable and accelerate business innovation. We deepened
and broadened our industry expertise through collaborative
customer and partner communities. We continued
to expand our presence in established and emerging
markets, leveraging local expertise and talent as catalysts of
innovation for customers in the surrounding regions and
worldwide. We continued to grow ever closer to our
customers, their industries, and their markets. We believe
that our delivering on customers’ requirements is fueling
innovation, unleashing growth, and creating significant
value – for SAP, for our customers, for our partners and,
ultimately, for entire industries and economies.
PRODUCT INNOVATION TARGETS CUSTOMER REQUIREMENTS
EXTENDING OUR LEADERSHIP IN ESTABLISHED MARKET SEGMENTS
EXPANDING MIDMARKET REACH TO NEW CUSTOMER SEGMENTS
OPPORTUNITIES IN ESTABLISHED MARKETS
EMERGING MARKETS – CATALYSTS FOR GROWTH
STRENGTHENING COMMITMENT TO MORE THAN 25 INDUSTRIES
OFFERING SAFE PASSAGE TO INVESTMENT SECURITY