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THE SAP GROUP OF COMPANIES
Founded in 1972, SAP is one of the leading international
providers of business software and, based on market capitalization,
we are the world’s third-largest independent software
manufacturer. We have more than 82,000 customers
in over 120 countries and employ more than 51,500 people
at locations in more than 50 countries in the Europe, Middle
East, and Africa (EMEA), Americas, and Asia Pacific Japan
(APJ) regions. SAP is headquartered in Walldorf, Germany.
Our core business is selling licenses for software solutions
and related support services. Our solutions, which cover
standard business applications and technologies as well as
custom solutions, are designed to help companies make
their business processes more efficient and agile and create
sustainable new value. In 2008, the SAP product portfolio
featured the following key software applications:
- The SAP Business Suite applications, for large organizations
and international corporations. The applications
support core business operations ranging from supplier
relationships to production to warehouse management,
sales, and all administrative functions, through to customer
relationships. There are specific solutions for 25 industries,
for instance banking, insurance, chemicals, healthcare,
retail, consumer products, and the public sector.
- SAP Business All-in-One solutions, the SAP Business
ByDesign solution, and the SAP Business One application,
which address the needs of small businesses and
midsize companies.
- The SAP NetWeaver technology platform, which integrates
information and business processes across diverse technologies
and organizational structures.
- The SAP BusinessObjects portfolio with solutions for
business users, who need software for analyses, reports,
and support in rapidly making strategic decisions – and
to relieve them of administrative tasks.
- Solutions to help customers realize their sustainability
goals.
In addition, we offer consulting, maintenance, and training
services for our software solutions. We develop and market
our products in close cooperation with independent business
partners.
Our management reporting breaks our activities down into
three segments: Product, Consulting, and Training. For
more information about the segments, see Note 28 in the
Notes to the Consolidated Financial Statements section.
All of the information in this Review of Group Operations
relates to the situation on December 31, 2008, unless
otherwise
stated.
The SAP Portfolio
We offer a portfolio of business software, technology, and
related services and support to meet the long-term requirements
and mission-critical needs of our customers. The
main challenges facing our customers are the current global
economic recession, hypercompetition, rapidly shifting
consumer demand, the impact of international economic
integration,
the accelerating pace of innovation, and the
quest for sustainability. To be equal to these challenges,
companies and public administrations must link their strategic
planning to their business operations, closing the gap
between strategy and execution. This is where information
technology solutions can help. They can link decision-making
systems to integrated, end-to-end processes that can
be easily extended to business partners.
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