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Letter to the Shareholders
innovation Starts with an Idea
Dear Shareholders, Customers, Partners, and Colleagues
A substantial part of the global economy now runs on SAP software. More than 82,000
companies and organizations of all sizes trust our innovative products and services – in every
sector of industry and every region of the world. We are quite proud of that. This strong
global presence, together with a well-diversified customer base, often makes us more resilient
in times of crises in individual industries and regions. However, we are not immune to the
current economic crisis, which is global in scale. Half way through September, business fell
off sharply and unforeseeably. Thereafter, for the remainder of the year, we were unable to
match the extraordinary growth we reported in the first-half of the year. Nonetheless, over
the full year of 2008, we achieved 20% more revenue from software and software-related
services compared to the year before on a non-GAAP, constant-currency basis. Our market
share grew 4.4 percentage points, of which 0.9 percentage points were from organic
growth, while the acquisition of Business Objects accounted for 3.5 percentage points.
The stringent cost-containment measures we initiated in October have proven to be the right
action to take. Without compromising the delivery of services and promised new products
to our customers, we saved around € 220 million of costs in the final quarter, leading to an approximately
one percentage point increase in our non-GAAP operating margin for 2008.
Such agility in a company of our size was well received by investors, and SAP stock outperformed
the major benchmark indexes in 2008.
However, the economic crisis has worsened and uncertainty has spread. Therefore, we
must further reduce our costs. One area we must address is payroll, therefore, we intend to
reduce our workforce globally by 3,000 positions by year-end 2009, taking full advantage
of attrition as a factor in reaching this goal. This is a modest reduction, considering we created
14,000 new jobs in the past five years alone, not counting our Business Objects people.
We recognize that it is our committed and innovative workforce that drives our success, and
we remain steadfast in maintaining SAP’s status as a great place to work.
SAP is well positioned to successfully handle a sustained economic crisis. We have doubled
our addressable market since 2005, we are on track to pass 100,000 customers in 2010, and
by then new products should be generating more than half of our license revenue. We also
continued to improve our market lead in the small business and midsize company segment.
The investments of recent years are proving their worth. We have successfully transferred
our portfolio to a service-oriented architecture (SOA) and continued to expand our offerings –
including those from the recently acquired Business Objects. With SOA, our customers can
flexibly adapt their business processes and business models, including those that involve
other organizations; and with SAP BusinessObjects solutions, customers have the best real-time
tools to analyze all of their relevant business information - more insight for better informed
decisions, more flexibility to implement those decisions quickly, and, of course, the
most efficient processes achievable. We offer our customers the strategic agility they need
to weather the current storm and to start growing again.
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