Olympus is a leading manufacturer of digital cameras, medical endoscopes, and other medical devices, including microscopes. The company is headquartered in Tokyo, Japan, and employs more than 32,958 people worldwide. For the fiscal year ending March 31, 2007, Olympus reported net sales of ¥1,061 billion (approximately €6.7 billion). Olympus has been an SAP customer since 2001.

Innovation is key in the fast-changing optical industry in which the Japanese manufacturer Olympus operates. Medical products such as endoscopes and microscopes require innovative technologies to meet the demands of modern high-tech medicine. And manufacturers must compete for customers by offering an ever more advanced array of digital cameras.

To meet those requirements and keep up with business changes, Olympus needed an IT system that could provide deeper insight into customer needs. Having a customer orientation means seeing the world through the eyes of the customer. Olympus took this advice to heart and realigned its customer service based on its customers’ needs using the SAP Customer Relationship Management (SAP CRM) application.

With real-time data, Olympus can now provide more detailed services to its customers and achieve greater transparency across departments.

www.olympus.com