STRATEGY FOR GROWTH
MARKET LEADER THROUGH INNOVATION
SAP’s mission is to define and establish undisputed leadership in the emerging market for business process platforms, accelerate business innovation powered by IT for companies and industries worldwide, and thus contribute to global economic development on a grand scale.
As a leader in the global technology industry, SAP is well-positioned to help its customers achieve their goals for adaptability and profitable growth in a changing world. We plan to realize our own potential for continued growth – including our goal of expanding the addressable market to US$75 billion by 2010 – through the following strategies.
- Organic growth: We believe that organic growth will
be our primary source of future revenues. Therefore, we
continue to invest in the expansion of our portfolio by
developing new products and adding functionality to
existing applications.
- Co-innovation: We continue to expand our ecosystem,
which includes partners, developers, and customers.
By supporting the development of solutions based on
the SAP NetWeaver technology platform, this ecosystem
helps accelerate innovation, adds depth to our portfolios, and provides us with access to additional markets
and customer segments.
- Smart acquisitions: We will make targeted strategic acquisitions that add specific technologies and capabilities to our broad solution offering.
» Expanding our Traditional Core Business
» Developing New Business with Smaller Midmarket Companies
» Key Markets, Regions, and Industries
