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OLYMPUS

“With SAP CRM we can better share information within our group and with our distributors.”

Masahito Kitamura, IT General Manager of Olympus

 

Value Drivers

Strategic Goals
  • Optimize customer service to improve customer loyalty
  • Standardize IT company-wide for more transparency
  • Innovate faster with flexible and integrated IT
Key Challenges
  • Technology in the optical industry is changing rapidly. IT needs to help keep up the pace.
  • The healthcare industry requires high-quality products. As a result, reliability is very important for customer loyalty.
  • Create processes from the customer’s perspective.
  • Create an integrated system by bringing together disparate systems and departments throughout the company.

Value Realization

Results
  • From 2002 to 2007, SAP has helped Olympus to better meet its business objectives and to keep up with business requirements in a rapidly changing environment.
  • SAP solutions have made significant contributions to the continued success of Olympus by enabling the company to adopt standardized processes.
  • Customer satisfaction has improved greatly. Now, Olympus can provide more services to its customers, including status updates and detailed cost overviews.
  • Olympus has achieved more transparency with realtime data. This provides the company with real-time information on day-to-day changes, allowing it to instantly adapt its sales strategy.
SAP Solutions

SAP R/3 Enterprise
SAP Customer Relationship Management
SAP NetWeaver Business Intelligence
SAP NetWeaver Portal