Immediate Leadership
The acquisition of Business Objects complements SAP’s
existing growth strategy, granting immediate leadership
in the market for business user solutions. And, it allows
SAP to reach new customers and expand its footprint in
existing accounts. Growth in the business user segment
is driven by three major trends: First, companies need to
make decisions more effectively based on a broader array
of data sources from both inside and outside the enterprise,
and from structured and unstructured sources. Second, today’s business users need better tools and
applications that go beyond individual views to support
collaborative decision-making. Third, companies are
seeking competitive advantage by extending beyond their
businesses to create and manage business networks
with partners, suppliers and customers. And these trends
are precisely what we are focusing on: Building new applications
to help business users, teams, and companies
better collaborate through networks.
SAP Business Objects
Our vision is to help teams optimize business performance by connecting people, information, and businesses across the business network, regardless of the underlying business applications or data stores.
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