SAP Acquires Business Objects
In October, 2007, SAP announced its intention to acquire Business Objects S.A. (Business Objects), a pioneer in business intelligence (BI) and the world’s leading BI software company. The acquisition, SAP’s largest ever, was completed in February 2008.
The successful acquisition of Business Objects unites two of the technology industry’s biggest brands with a shared vision to transform the way the world works by connecting people, information and businesses. From the start, SAP and Business Objects shared thousands of joint customers, highlighting the synergies that companies are already leveraging by combining the existing products from SAP and Business Objects. At the same time, each company serves thousands of customers who could benefit from the other company’s solutions. For example, 30,000 SAP customers are not yet using Business Objects solutions, and approximately 60% of Business Objects customers do not currently use SAP software.
SAP and Business Objects quickly embarked on a road map to transform their wide lead in the market of software for business users into leadership in the emerging market for business performance optimization – which helps organizations see and respond to business events in real time. As a first indication of the successful pace of the companies’ integration, SAP and Business Objects also announced an initial slate of nine joint product offerings, enabling deep, operational intelligence to improve business performance for customers in multiple industries worldwide.
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