Marketing guide: “How Analytics is Changing the Game for Marketers”

What kind of impact can marketing analytics have on your company? Read this guide with insight from a variety of highly respected industry experts to find out. And learn how marketers can organize and analyze vast amounts of data from digital interactions, social media activities, and other customer transactions – for huge rewards.

  • Measure the actual financial contribution of marketing decisions
  • Use social listening and analysis to change the marketing game
  • Adjust marketing activities to increase customer loyalty and sales
  • Leverage new data insights to improve targeting and decision making
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