Economist research report: Changing the role of B2B marketers with marketing analytics

Find out how forward-thinking B2B companies are using marketing analytics to uncover new customer insights – in “Visions in Marketing: Finding the Signal Through the Noise”. Download this Economist research report now – and learn how accurate prediction capabilities are giving marketers greater influence across the company.

  • Understand the new channels that are changing the B2B customer experience
  • See how customer feedback and insights are driving product and service development
  • Find out how to use improved customer information to your advantage
  • Learn which skills will be important for this new kind of B2B marketer
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