Engage today’s customers with SAP marketing software

Deliver personalized, meaningful experiences at every stage of the customer journey – with marketing software from SAP. Gain unprecedented customer insight with Big Data analytics – and leverage that insight to drive customer engagements across every channel to build brand loyalty. Run marketing activities in real time, anticipate and convert on opportunities, and be first to market with innovative offers.

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Connecting with the Digital Customer

Today’s connected customers leave their digital footprint wherever they go. How can you capitalize on the information they leave behind? Read the 1:1 Executive Dialogue between industry guru Don Peppers and thought leader Julie Roehm for advice on how to connect the dots between customer experience and business performance.

Pacific Coast Feather company gains customers by improving marketing management

Driving Better 1:1 Marketing

Societe de Transport de Montreal is the city’s public transport service company, carrying over 400 million passengers per year. Watch Pierre Bourbonniere discuss how SAP helped the company transform its one-on-one marketing strategies.

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Determining the ROI of Social Media

Marketing professionals strive to ensure marketing activity meets an intended ROI. With Social Media technologies redefining traditional marketing activities, how should ROIs be calculated? Or should they be tracked at all? Listen to some of the best minds in Social Media debate this topic.

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Welcome to the Community

Visit the SAP Community Network (SCN) for the latest news, insights, videos, and blogs related to your line of business.