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Achieving Multichannel Commerce in the Year of the Digital Customer >
Learn how the SAP Web Channel Experience Management application drives the next generation of e-commerce. Get a firsthand look at customer exchanges, from transactions to interactions. And see how to build loyalty and provide consistent experiences.
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Améliorez l'efficacité du marketing d'aujourd'hui >
Découvrez comment les spécialistes du marketing peuvent gérer et extraire des informations client de leur Big Data, créer des expériences client positives, rationaliser les opérations et transformer leurs clients en ambassadeurs de la marque grâce aux outils de SAP 360 Customer avec SAP HANA.
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Automotive: Multichannel Marketing Management >
Learn how SAP software can help automotive organizations create consistent customer experiences across multiple marketing channels.
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Banking: Market Data Analysis >
Learn how SAP software can help banks retain clarity and insight in volatile markets..
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Bentley Systems CRM Customer Testimonial Video >
Hear how Bentley Systems can track all revenue from campaign to cash. They are able to leverage SAP CRM for both their small & large customer transactions and now have a single source of the truth. With SAP CRM, they are able to see their forecast for the entire world and able to predict current & future revenues.
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Bloomberg BusinessWeek Research « Par l’engagement et l’interaction, le groupe LEGO encourage la fidélité client » >
Ce témoignage client, rédigé par Bloomberg Businessweek, explique comment LEGO tire parti de la solution de gestion de la fidélisation SAP CRM pour mettre en place son programme de fidélisation client.
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Brand Management in Consumer Products >
Explore how leading consumer products companies are managing their brands with SAP software.
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Building Multichannel Customer Loyalty Programs >
Learn how you can run an effective customer loyalty program with SAP Customer Relationship Management. It lets you target and segment customers and plan, develop, and manage customized loyalty programs. Robust functions give you centralized control over program rules, conditions, and rewards.
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Cardinal Health CRM Customer Testimonial >
Hear how Cardinal Health has improved their service level agreements by more than 10% with customer facing teams. They can now collaborate more effectively internally as well as externally as they have end to end visibility into customer data & interactions.
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Cross-Platform Advertising >
Learn how SAP software can help media companies companies remain competitive.
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Customer-Centric Merchandising for Retail >
Find out how leading retailers are infusing customer information in the merchandising process to deliver a more customer-centric shopping experience. Using this information in assortment, pricing, targeted promotions, and marketing can increase top-line growth and expand customer loyalty. SAP innovations can help.
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Customer-Driven Supply Chain in Retail >
Explore how leading retailers are serving the engaged customer with a customer-driven supply chain enabled by SAP software.
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Effective Marketing and Sales >
Explore how leading post organizations are effectively managing multichannel sale and marketing with SAP software.
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Enhancing the Customer Experience with Loyalty Management >
Discover how deploying functionality for loyalty management in SAP Customer Relationship Management helps you collect valuable data that enables you to enhance the customer experience. You can then increase customer retention and foster development of a community of customers who serve as advocates for your business.
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Enrichissez l’expérience d’achat du client en exploitant plusieurs canaux via une seule et même plate-forme >
Want to find out how to run a truly top-notch Web shop – one that addresses sophisticated shoppers, social media, and smart mobile devices? SAP Web Channel Experience Management enables management of e-commerce, e-marketing, and e-service on a single platform, unifying B2B and B2C processes.
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Essential Customer Relationship Management Functionality – Fast >
Find out how organizations are gaining essential marketing, sales, and service functionality – and real-time data access – with the SAP CRM powered by SAP HANA rapid-deployment solution. Preconfigured software provides a flexible foundation to meet basic as well as advanced CRM needs at a fixed price and scope.
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Expertise flash SAP HANA for Retail >
Laurent Homeyer, Directeur de Marché, présente SAP HANA pour le Marché de la Distribution ou comment SAP répond aux nouveaux enjeux des Distributeurs face à la croissance exponentielle des données et à la nécessité de les analyser toujours plus vite.
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Gestion optimale des compétences dans le secteur des services professionnels >
Ce document permet d'identifier les tendances du marché qui fixent les nouvelles priorités en matière de gestion des compétences et définit un cadre dédié. Il présente également les principaux indicateurs et les premières étapes critiques à franchir.
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Higher Education and Research: Research Planning and Execution >
Learn how SAP software can help higher education and research institutions vie for external sponsors and win.
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Integrated SAP CRM Marketing and Loyalty Solution Demo >
Integrated retail loyalty marketing demo scenario highlighting marketing dashboard, marketing calendar, in-memory segmentation, loyalty campaign, collaborative campaigns, facebook, interaction center, and partners.
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