SAP for Consumer Products
Documentation
Vue Générale
For details about the benefits and capabilities of SAP for Consumer Products, check out the following information:
SAP for Consumer Products
- Reference Card "SAP Trade Promotion Management" (PDF, 325 KB) -- Review the trade promotion process steps and their related business issues and roles, the SAP solutions that enable the processes, and the potential value to be gained from managing the processes.
- Solution Brief "Preconfigured SAP Software Simplifies Category Management" (PDF, 72 KB) -- Learn how you can use SAP software to maximize business performance and profitability on the basis of objective knowledge of your customers' needs and preferences.
- Solution Brief "SAP Trade Promotion Management" (PDF, 69 KB) -- Read about SAP software that can help you plan, control, execute, validate, and evaluate trade promotions. See how you can easily integrate these capabilities into your business platform, online and offline, to support both headquarters and field sales.
- Solution Brief "Global Data Synchronization" (PDF, 153 KB) -- Examine how the SAP NetWeaver platform enables global data synchronization to support product data consistency and distribution among trading partners -- for managing global trade-item data and improving supply chain operations through seamless data exchange.
- Solution Brief "Restitution Handling" (PDF, 74 KB) -- Review how the SAP Global Trade Services application automates and streamlines all aspects of restitution handling (export funds procedures) -- for greater visibility, efficient refund processing, and less risk of forfeiting securities in price-sensitive markets.
- White Paper "SAP for Consumer Products - SAP Trade Promotion Management" (PDF, 280 KB) -- Learn about the SAP for Consumer Products solutions and their capabilities for trade promotion management. SAP for Consumer Products offers an end-to-end solution for productive operation, an off-line solution with back-end integration, and the ability to analyze data even at the execution stage.
Customer Relationship Management
- Solution Brief "SAP Customer Relationship Management" (PDF, 186 KB) -- Read how SAP CRM can provide a single view of your customers and operations -- visibility that helps you optimize production and inventory, increase your consumer insight and market share, improve customer satisfaction, and strengthen brand loyalty.