The SAP Customer Relationship Management (CRM) on-demand solution is the newest addition to SAP's market-leading offering of enterprise software applications developed to help customers act on immediate business needs and provide the cornerstone for future strategic growth. First in a series of subscription-based software offerings, the SAP Sales on-demand solution is designed to help midsize- and enterprise organizations manage their customers, contacts and sales pipelines with affordable, simple-to-use and easy-to-configure tools available directly via the Internet.

Because business demands are in constant flux, the SAPCRM on-demand solution allows customers to quickly deploy a solution that best meets departmental needs — accommodating the varying needs and business aims within the organization — while maintaining the flexibility to grow beyond core sales productivity in the future. To meet this objective, SAP now offers two CRM deployment options. The hosted, Web-based SAP® Customer Relationship Management (SAP CRM) on-demand solution and the multi-channel, integrated, on-premise SAP CRM solution. Companies that need to start small can deploy Sales Force Automation on a subscription basis in a hosted environment (on-demand). As their business needs change over time, customers can evolve their SFA solution seamlessly into a fully connected, enterprise-class CRM solution that supports enterprise-wide, end-to-end business processes, strategic growth and continuing business success.

Business Benefits of the SAP CRM on-demand solution

• Immediate value and long-term return on investment (ROI) — Rapid implementation and improvements in sales-force efficiency ensure a quick return on investment. Seamless migration from the on-demand solution to SAP’s industry-leading SAP CRM enables strategic growth and tangible ROI without disrupting customer relationships, users, or the selling process.
• High user adoption with user-friendly interface — An intuitive, Web-based user interface, online tutorials, and end-user help support quick adoption with minimal training efforts. Quick links to key data, snapshots of recent records, key reminders and alerts, screen-personalization capabilities, and the ability to save user-specific searches help organizations to save time performing daily tasks.
• Shared, single view of customer data — With the SAP CRM on-demand solution, agents across departments can view the SFA customer data, thereby extending the reach of a single customer view and allowing all customer-facing agents to make more informed decisions. Customer and contact data from the SAP ERP solution or an external system can easily be uploaded as well as exported
• Clear road map to the future — Customers can migrate seamlessly to SAP CRM as needs evolve, without disrupting customer relationships, user adoption or selling processes

The SAP CRM on-demand solution is built upon the SAP CRM foundation, experience, and bets-practices. SAP has built its market-leading CRM functionality in close collaboration with more than 3,400 worldwide customers from diverse industries, including Boots Healthcare (Australia); Energie AG (Austria); Canada Post; adidas and Tchibo (Germany); AVAYA Global Connect (India); DKMI (Switzerland), Heineken (The Netherlands); Capita Insurance Services, Trafford County (United Kingdom); and Adobe, Arctic Cat, Bosch Rexroth, Brother International, Day & Zimmermann, Forest Laboratories, Kimberly-Clark, Molex, Osram Sylvania, Rohm and Haas, State of Florida – Dept. of Revenue, Synopsys, and Waters Corporation (United States).

Key Capabilities of the SAP Sales on-demand solution

The SAP CRM on-demand solution equips sales organizations with the capabilities they need to maximize sales-team productivity, shorten sales cycles, increase revenues and promote customer loyalty. SAP Sales on-demand solution supports multiple languages and currencies.

Key capabilities include:

• Opportunity management to manage sales cycles more effectively, predictably and at a lower cost of sales; provides full visibility into opportunity pipeline; improves team communications
• Sales process, planning and forecasting across all sales channels to proactively handle trends, shortfalls and opportunities; creates accurate forecasts; helps managing budgets; and allocates resources efficiently
• Account and contact management to help sales professionals focus on activities that develop loyal and profitable customer relationships; attain complete visibility into all sales activities; and foster collaboration and team efficiency
• Calendar and task management (Lotus Notes and Microsoft office integration available) to easily capture and manage calendar activities and customer interactions. Users can export customer and opportunity lists to Microsoft Excel for analysis and export customer or opportunity summaries to Adobe Acrobat to create PDF files.
• Sales assistant that is configurable to sales methodology, helping standardize best practices across the organization
• Sales analytics to monitor and respond in real-time; help ensure forecast accuracy and achieve revenue goals; optimize resource alignment; address trends; measure customer retention; monitor revenue shortfalls; and assess future opportunities

Technology of the SAP CRM on-demand solution

The SAP CRM on-demand solution leverages the architectural platform of SAP CRM, meaning that customers can enjoy the immediate benefits of the SAP CRM on-demand solution to meet their tactical CRM needs, while allowing them to grow strategically into the SAP CRM solution to meet their strategic CRM needs, without disruption. This enables alignment not only between the CRM strategy and solution, but also between the business leaders and IT professionals. Both solutions harness the power of SAP NetWeaver to enable flexible business strategies, drive innovation into business processes and make change sustainable through contained cost and reduced risk. A common SAP NetWeaver platform enables a seamless growth path from the SAP CRM on-demand solution to mySAP CRM, minimizing costly down-time, re-work and loss of data.

Understanding that CRM encompasses much more than just sales, the SAP CRM on-demand solution is the first in a series of on-demand offerings designed to aid customers in supporting the complete customer interaction cycle through sales, marketing and service in order to become more customer-centric organizations.

Additional information about the SAP CRM on-demand solution can be found at: www.sap.com/crm.

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