SAP HANA Sentiment Intelligence rapid-deployment solution

Uncover hidden value in unstructured data – with powerful sentiment analysis

Gain deeper insight into market trends and customer perception of your brand and products – with our solution for sentiment analysis. This quick-to-deploy software and service package uses SAP HANA, our lightning-quick in-memory database, to help you access, analyse, and interpret massive volumes of unstructured social media content – for stronger customer relationships and a sharper competitive edge.

  • Monitor, engage, and gain insight from your customers across the social Web
  • Proactively respond to customer sentiment for improved brand loyalty
  • Acquire data from unstructured online sources like Facebook and Twitter
  • Combine unstructured data with structured data like campaigns to accurately guide business strategy
  • Quickly and easily analyse sentiment using predefined exploration views and dashboards


Manager performing sentiment analysis on her laptop
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Various mobile devices running sentiment analysis

Unstructured Data Acquisition

Collect unstructured data from various social media platforms, including pre-built data acquisition from Twitter, Facebook, and the SAP StreamWork application. Other unstructured data sources, including forums, blogs, and wikis, can be incorporated with little additional effort.

Computer chip, representing text data processing

Text Data Processing

Leverage text data processing functionality to automatically analyse and extract meaning from data harvested from social media sources. Transform unstructured text data – including HTML, TXT, and XML – into structured data for easy cleansing, matching, and name entity recognition.

Laptop, representing unstructured data analysis

SAP HANA Appliance Software Models

Easily load data from SAP Customer Relationship Management (SAP CRM) into SAP HANA with pre-defined data models. And improve business decisions by matching unstructured social media data with structured data from marketing campaigns, promotion management, and service tickets.

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Flexible Reporting

Leverage a flexible and user-friendly reporting environment with ready-to-run SAP BusinessObjects Explorer dashboards and exploration views.

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