The New Marketing: Real-Time, Relevant, Engaged
Learn in this report by the Harvard Business Review how analytics will deliver a real-time, relevant, and engaged customer experience strategy to better align between marketing and IT.
Stronger Customer Experience
Discover six essential factors in this Bloomberg research paper based on interviews of top practitioners and industry experts for tips and useful advice for companies embarking on customer experience initiatives.
The Power of Big Data for Marketers
Hear what Jonathan Becher, CMO of SAP has to say about modern marketing and how marketers are turning data into insights to improve customer engagements during the Brand Innovators Big Data event.
Digital Disruption of Marketing
The days of “spray and pray” are over. Sian Smith outlines what modern marketing now looks like and how to get there.