Respond to market dynamics – faster – with our solutions for the consumer products industry

Be first to market with the products that consumers want – by relying on our solutions for the consumer products industry. Tap into deeper customer insights, speed time to market, and maximize your brand and promotion investments. And optimize supply to consistently and cost-effectively meet demand.

  • Align consumer-led innovation with execution
  • Ensure product compliance and safety
  • Coordinate sales and marketing planning and execution
  • Focus spend on most profitable events and vehicles
  • Optimize supply to meet dynamic consumer demand
  • Streamline manufacturing and transport


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*All implementation results are for informational purposes only and the examples provided while based on actual SAP customers' experiences do not represent commitments or guarantees by SAP and/or its partners. Actual pricing, costs, and implementation results may vary, based on customer-specific requirements and needs. The only warranties for SAP products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.