SAP Social Media Cloud Solutions

Effectively listen to and engage with your customers – with our social media management solutions

Cut through social media "noise" to truly understand net sentiment and better connect with consumers. Our social media management cloud solutions can help you effectively use your social media channels to deliver a positive user experience – while protecting and enhancing your brand image.

  • Listen to what your customers are saying about your product, services, and brand
  • Understand who your customers are and the context for their comments
  • Better engage with your customers through your social media channels
  • Collaborate internally about any issues or comments that require escalation
  • Integrate customer feedback into your product development process
  • Analyse the results of your social media interactions and track trends
Employees reviewing social media sentiment
  • Tweet this Share on Facebook Share on LinkedIn Share on Google+ Email

Woman reading a social media research report on her laptop

The Social Customer Engagement Index 2012

Discover how companies such as Best Buy, Dell, Jet Blue, and L. L. Bean implemented social tools and strategies to improve their interactions with customers to create greater service experiences. Learn more from the results of the survey conducted by Social Media Today.

Employee discussing SAP social media solutions

Complex World of Engagement

Hear Jonathan Becher, Chief Marketing Officer at SAP, and Brian Solis, Principal at Altimeter Group, discuss the challenges and best practices of how to manage a variety of social engagement models, internally and externally, for a large multi-national organisation.

Consumer shopping

Sentiment Wars: Black Friday vs Cyber Monday

Learn in this infographic from Chain Store Age how SAP used Social Media Analytics to track and analyse consumer sentiment during Black Friday and Cyber Monday. Who shops when? And is Cyber Monday even a relevant term anymore? Understand what the NEW holiday shopping model means to the retail business.

We can help.

Want to learn more about these SAP solutions?

Explore our Social Media OnDemand Solutions

SAP News