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Thrive in your core business – and beyond

Our industry strategy can help you seize opportunities in your industry while growing into new ones

Seize new opportunities with confidence, even beyond your traditional industry boundaries. Simply switch on additional industry-specific functionality in your SAP software – and take advantage of preconfigured best practices, processes, and benchmarking. Give business users the specific capabilities they need – while ensuring a solid and cost-effective IT foundation for growth.

Rely on software designed for flexibility – to support any size of business

  • Take advantage of end-to-end business processes that span functional areas
  • Leverage innovative technologies: business analytics, in-memory computing, mobility, and on-demand
  • Balance business and IT needs – addressing both immediate and future needs
  • Expand with confidence, leveraging SAP experience in 25 industries
Pictogram of a bridge representing SAP's industry strategy
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Impressionistic image of lighted highways representing the innovative technologies that form SAP's industry strategy

Analyst View: SAP's Industry Strategy

Read what analyst Albert Pang has to say about SAP's commitment to creating highly differentiated industry solutions – harnessing new and existing technologies to “deliver results in a fairly unconventional manner.”

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Run Your Business in Real Time

Drive smarter innovations, faster business processes, and simpler interactions with SAP Business Suite – now powered by our market-leading in-memory computing platform, SAP HANA. Learn more about this major innovation and what it can do for your business.

SAP CEO Bill McDermott

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