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Get a 360° view of customers with our CRM software

Engage customers with personalized, differentiated experiences across all channels, using SAP 360 Customer powered by SAP HANA – our cutting-edge customer relationship management (CRM) software. Tap into complete, real-time customer insights including social media sentiment. Improve your sales, service, and marketing effectiveness. And take advantage of in-memory analytics, predictive capabilities, mobile, and more.

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SAP 360 Customer

Learn how SAP 360 Customer can help you transform your customer experience.

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Turn Your Marketing Vision into Reality

Discover how you can improve segmentation, deliver personalized offers, and drive cost-effective campaigns with our marketing software. Find out how you can tap into real-time customer insights – and maximize the return on your marketing investments.

Sales representative going over contract terms with a client, representing effective CRM sales software

Make Every Customer Conversation Count

Give your sales people the tools they need to close more deals, faster – with today's savvy customers. Learn how our sales software can provide real-time customer insights anytime, anywhere – for improved sales effectiveness and pipeline performance.

Call center agent providing superior service by using SAP CRM

Run a World-Class Service Organization

Find out how you can wow your customers, drive service revenue, and speed issue-resolution with our service software. Browse the solutions, and see how they can provide instant access to real-time customer insights – for more profitable interactions.

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CRM 2014: Las Vegas, April 1-4

Join SAP and SAPinsider to get the latest industry insights and best practices, lessons learned from customers, and product updates from SAP. Early bird expires February 28, so register now to save $200.