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Measuring each pour of a
brewery and bar industry
Analytics and big data are all the rage in business technology, from the NFL and the NBA, to the fashion industry. This groundswell continues, impacting two of the world’s most conservative industries: breweries and bars. Israeli start-up WeissBeerger applies analytics to the beer tap with SAP HANA®, providing insight into consumption patterns.
WeissBeerger discovered that brewers were operating in virtual darkness when it came to true consumption-related insight about their products. Brand owners have historically invested a lot of money in more traditional market research, but they lacked the vital “last-mile” analytical information that is essential to the continued success of sales promotions and marketing campaigns.
by brand, city,
for each bar using
by glass size
to find out
sizes sell better
reactions to different
including alerts on
WeissBeerger needs to monitor beer flow in real-time in order to give insightful data analytics that can be acted upon to increase bar and brewery profits. Think of the number of beers served on a busy Friday night at just one bar. Now multiply this by hundreds of bars and restaurants and imagine processing and presenting all that data to breweries. Flow meters are installed on the beer line to record every liter poured. The collected data is then sent to servers in the cloud, where it is quickly analyzed and displayed on a dashboard.
— Omar Agiv, Founder, WeissBeerger
SAP HANA provides the base platform for WeissBeerger’s Alcohol Analytics product, and as the company succeeds, they will see increased levels of beer flow through the taps. WeissBeerger needs to be able to scale their business and analyze data in real-time to deliver the insight and information to their brewery customers.
WeissBeerger will continue to backstop its operations with SAP HANA. What is most critical is the partnership, allowing WeissBeerger to leverage relationships and gain introductions to SAP brewing customers—and demonstrate the value of the pour.