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mobile customers connected in Switzerland
Faced with fierce competition, Swisscom has designed a strategy to remain a telecommunications industry leader by expanding current products and adding new ones. Mobile connectivity delivers Swisscom services to customers around the clock, and their partnership with SAP is bringing instant and superlative content to those connections.
CHF11.47 billion (€ 9.34 billion)
SAP Mobile Platform, SAP Enterprise Resource Planning
Swisscom has a presence throughout Switzerland and offers a full range of products and services for mobile, landline and IP-based voice and data communication.
Swisscom is active in one of the most attractive broadband markets in Europe via the Italian provider Fastweb. Besides providing services for consumers, Swisscom also offers services for IT infrastructure outsourcing as well as the management of communications infrastructures.
Largest telecommunications company in Switzerland
This market is highly competitive and Swisscom is facing pricing challenges with the emergence of cable providers with greater bandwidth and fiber optic service offered by electricity companies. In addition, new market players are increasingly offering services independent of the networks.
Expanding the market
position in its core
business in Switzerland
in Switzerland and
areas related to the
outside of Switzerland,
or outside of the core
business related areas
Swisscom wanted to complement its core business with new, value-adding services, so they launched an initiative to help its enterprise customers utilize mobile technology to access business processes anytime, anywhere. To deliver on that promise, Swisscom was looking for a technology to speed up development of business apps for multiple devices and operating systems—thus simplifying implementation and cutting costs for its customers.
Having worked with SAP technology for many years, Swisscom knew that SAP has a deep understanding of the telecommunications industry. Intrigued by SAP´s long-term strategy and expertise in the mobile field, the company made a decision to leverage the SAP Mobile Platform and SAP Afaria to develop Managed Mobility services for its system integration business.
The SAP Mobile Platform became Swisscom’s mobile enterprise application platform, helping to deliver new mobile applications on any device, even integrating with existing backend systems. Security of information is guaranteed with SAP Afaria, which will also be used to automatically provision applications to mobile devices.
Allowing our customers the flexibility…
Swisscom now has the power through these new mobile capabilities to help its customer’s transition from a traditional run business to a mobile business. A central mobile enterprise application platform gives the company the flexibility to react to and to satisfy any customer requirement for mobile business applications. Customers will benefit from lower TCO and risk by leveraging Swisscom’s existing infrastructure and expertise.
The most important benefit
For Swisscom, the decision to build its managed mobility service capabilities on SAP technology paid off in several ways: