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Customer Snapshot

Firing Up the Fans with Interactive Statistics

More than

4.5 Quadrillion

combinations of statistics

 

Ever since the first NBA game in 1946, the league has been generating excitement and statistics. Today, basketball fans have instant access to the NBA’s entire history of official statistics, thanks to NBA.com/Stats, a website powered by the SAP HANA® platform.

 

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The finest sports league in the world...that's what we aspire to.

Company

National Basketball Association - NBA

Headquarters

New York, New York, USA

Customer Website

www.nba.com/stats

 

Number of Employees

1,000+

Implementation Partners

SAP Services Organization

Line of Business

Marketing, Information Technology

Industry

Sports & Entertainment

Featured Products

SAP Data Services, SAP HANA

Success Strategy

Interactive statistics

The NBA has always embraced the latest technology and wanted to provide teams, media and fans with access to ground-breaking statistics and a deeper understanding of the game.

 

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Fans want to interact with stats

The SAP HANA platform was the definite tool for enabling the NBA to provide their entire history of official statistics.

The Challenge

A tall order

The NBA wanted a site to provide teams, media, and fans with access to their entire history of official statistics. The definitive site needed to be user friendly, enable tens-of-thousands of concurrent users, and allow for future innovation. Additionally, a core function of the site would be to drive more engagement among NBA fans around the world, and provide them with a seamless experience in accessing more than 65 years of statistical data.

 

The NBA has more than 760 million fans worldwide.

Making their vast collection of statistics available to all the fans, along with providing the optimal digital experience was previously not possible.

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The first goal

Engaging with our fans is the most important thing that we can do…making sure that they feel close to the game.”

- Mark Tatum, Deputy Commissioner, Global Marketing Partnerships, National Basketball Association

Enter SAP

Making the team

After an extensive proof-of-concept, the NBA chose the SAP HANA platform to handle the tens-of-thousands of concurrent fans who will be interacting with the unprecedented statistical experience on NBA.com. SAP Services worked hand in hand with the NBA to implement SAP HANA to run the league’s new statistical offering.

 

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Speed and performance

That’s why choosing SAP HANA to power nba.com/stats was such a slam dunk.

 

The speed and performance of the in-memory computing technology from SAP makes it possible for the site to accommodate tens of thousands of concurrent users. The platform’s fast data loads let the NBA add new statistics following a game.

The SAP Experience

Well coached

When it came to implementing their best-in-class website, the NBA was all about collaboration. After all, the number-one factor that determines the NBA champion every year is teamwork. The NBA teamed up with the SAP® Services organization to ensure a smooth rollout of the new technology.


And, implementing it in such a short period of time wouldn’t have been possible without SAP’s expertise.

 

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SAP Services were wonderful


This teamwork resulted in a one-stop source for all NBA statistics that is now used by enthusiastic fans, the worldwide media, and all 30 NBA teams.

Benefits

Putting numbers on the board

NBA.com/stats provides the definitive statistical offering consisting of the NBA’s entire history of official statistics – more than 4.5 quadrillion combinations of statistics – and an unparalleled experience for fans.

 

“For the very first time, fans have direct access to a league’s entire history and its entire database of situational stats.”

- Steve Hellmuth, Executive Vice President of Operations and Technology, National Basketball Association

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Split, filter, and run calculations

Today

And the crowd roars

Today, the statistics and video captured and used during NBA games flow back into the league’s database. Fans can then use nba.com/stats to
track every amazing point, rebound, and blocked shot in near-real time.

 

Everything a fan needs to know about their team is now immediately available, they can slice and dice the data and look at it however they wish. The new site offers an in-depth experience to anyone who follows the game. Media use the site to develop compelling story lines, hard-core devotees research the perfect fantasy team, and the casual fan learns more about the sport.

 

Visitors to NBA.com/stats have increased by 63% versus last season.

With its global exposure, the site helps extend the NBA brand to consumers and fans around the world. In summary all of the power that’s built into the site is really about letting the fans engage more with the sport.

 

“SAP HANA enabled us to build a ground-breaking Web site that I think is the best in sports.”

- Michael Gliedman, Senior Vice President and CIO, National Basketball Association

 

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Data from arena to database in sub-seconds

Journey Ahead

Driving to the net

The NBA’s goals are, first and foremost, to grow and celebrate the game of basketball on a global basis. This year alone, NBA programming will be seen in more than 215 countries and enjoyed in 47 languages. Overall, the success of NBA.com/stats contributed to NBA.com continuing to achieve all-time traffic records. The website is expected to play an important role in keeping basketball’s expanding audience fully engaged and close to the game.

New Innovation is Just Around the Corner…

Together, the NBA and SAP are looking to innovate even further. Already, ground-breaking video content and advanced box scores were unveiled, and the site is now available to fans through smartphones and tablets.


The NBA, through its partnership with SAP, was able to create the definitive destination for official NBA statistics. As for who leads the NBA in scoring – you’ll have to check out the site to get the latest stats.

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