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The National Basketball Association (NBA) has been generating excitement and loads of statistics ever since the first game in 1946. Today, basketball fans have instant access to the NBA’s vast database of statistics, thanks to a web site powered by the SAP HANA® platform.
We aspire to be….
National Basketball Association - NBA
New York, New York, USA
SAP Services Organization
Service, Marketing, Information Technology
Sports & Entertainment
Fans want to interact with stats
NBA executives wanted to further engage their loyal fan base with instant access to statistics and the ability to interact with this information. They wanted a web site that provided every follower of the game a virtual sports bureau of their own.
The NBA wanted to give fans access to statistical and reporting tools using near real-time data changes, but their existing systems were unable to deliver. They also wanted their public-facing website to perform and scale up to a high concurrency user base, with an infrastructure that could enable future innovation and design.
They wanted to grow the game of basketball on a global basis, and drive greater engagement among more than 380 million fans. Maximizing the use of more than 65 years of statistical data, delivering the awesome web site that NBA executives envisioned was a challenge.
The first goal
- Mark Tatum, Executive Vice President, Global Marketing Partnerships, National Basketball Association
After an extensive proof-of-concept, the NBA chose the SAP HANA platform to handle the massive number of concurrent fans who will be interacting with the unprecedented statistical experience on NBA.com. The SAP technical team worked hand in hand with the NBA to implement SAP HANA to run the league’s enhanced statistical offering.
Speed and performance
The speed and performance of the in-memory computing technology from SAP makes it possible for the site to accommodate tens of thousands of concurrent users. On a global basis, they already have 15 to 20 thousand people all connected to their database and computing statistics. And the platform’s fast data loads let the NBA add new statistics immediately following a game.
When it came to implementing their best-in-class web site, the NBA was all about collaboration. After all, the number-one factor that determines the NBA champion every year is teamwork. So the NBA teamed up with the SAP® Services organization to ensure a smooth rollout of the new technology. And, implementing it in such a short period of time wasn’t possible without SAP’s help.
SAP Services were wonderful
NBA now has a repository for the league’s entire database of historical data and situational statistics, with enhanced fan experience who have instant access to all statistics. The NBA have seen a significant growth in number of visitors to the NBA Web site.
- Steve Hellmuth, Executive Vice President of Operations and Technology, National Basketball Association
Split, filter, and run calculations
Everything a fan needs to know about their team is now immediately available, they can slice and dice the data and look at it however they wish. The new site offers a personalized experience to anyone who follows the game. Media folks use it to develop compelling story lines, hard-core devotees research the perfect fantasy team, and the casual fan learns more about the sport.
With its global exposure, the site helps extend the NBA brand to consumers and fans around the world. In summary all of the power that’s built into the site is really about letting the fans engage more with the sport.
- Michael Gliedman, Senior Vice President and CIO, National Basketball Association
Data from Arena to Database in Sub-Seconds
The NBA’s goals are, first and foremost, to grow and celebrate the game of basketball on a global basis. This year alone, NBA programming will be seen in more than 215 countries and enjoyed in 47 languages. Overall, the success of nba.com/stats contributed to nba.com setting all-time records this season, with more than 9.5 billion page views. The web site is expected to play an important role in keeping basketball’s expanding audience fully engaged and close to the game.
They’re looking forward to taking this site even further. This includes integrating more video content and making everything available to mobile fans through their smartphones and tablets. The entire team at the NBA accomplished exactly what they set out to do. They created a statistics web site that is simply awesome. Oh, and by the way, as for who leads the NBA in scoring – you’ll have to check out the site to get the latest stats.