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Customer Snapshot

“Team Awesome” Delivers a New Era of Recruiting

1st

Technology Staffing Firm

in America

Yoh knows recruiting is more than just another business process – they can transform companies and change lives. Yoh seeks to match career aspirations and talents to the needs of clients. With SuccessFactors, they’ve built a thriving talent community, and automated processes to achieve a 31.5% overall increase in hires.

Company

Yoh, A Day & Zimmermann Company

Headquarters

Philadelphia, Pennsylvania, USA

Customer Website

www.yoh.com

Number of Employees

4,000

Implementation Partners

---

Line of Business

Human Resources

Industry

Professional Services

Featured Products

SuccessFactors Recruiting

History

A series of firsts for technology staffing

Yoh is part of Day & Zimmermann, a $US2.2 billion global company with over 21,000 employees worldwide.

 

     

  • 1940 Yoh was founded in Philadelphia as Duncan Tool Design by Harold L. Yoh and partners. The new company delivered staff for war production and training. Yoh became the nation’s first technology staffing firm.
  • 1943Yoh expanded their customer base to include blue chip companies such as Lockheed, DuPont, General Electric, McDonnell Douglas, IBM, and Western Electric.
  • 1946Company name changed to H.L. Yoh Company.
  • 1961Yoh merged with Day & Zimmermann to form one of the largest technical service organizations in the USA.
  • 1970Yoh entered the space age as their engineers worked on early Mercury and Gemini programs, and co-designed the historic 1964 World’s Fair Monorail. Yoh also played a key role in the modernization of the United States Postal Service.
  • 1980 Yoh organized into business units focused on healthcare, scientific, IT, and engineering, and expanded to 35 offices in 21 states.
  • 1992Yoh acquired Salem Technical Services.
  • 1998Yoh was named “Family Business of the Year.”
  • 2012Yoh acquired Connections Recruitment, Ltd. in Reading, England which expanded their international staffing presence.
  • 2013Yoh was named #1 Emerging Market Leader on the 2013 Recruitment Process Outsourcing (RPO) Baker’s Dozen List, compiled annually by HRO Today.
  • 2014Yoh was named #2 on the MSP Baker’s Dozen List by HRO Today.

Business Model

In search of that one right person

From staffing services to recruitment process outsourcing, managed services and more, Yoh helps clients navigate their specific talent demands in the aviation & defense, engineering, federal services, healthcare, IT, life sciences, media & entertainment and telecommunications industries.

 

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A workforce solutions company

Success Strategy

The technology staffing firm that digs deeper

Yoh is all about the search. The company uses the strength of their vast network of resources to dig deeper and faster, helping clients uncover just what they’re looking for—whether it’s finding top talent or helping them discover the leading organizations that need their talent most. Yoh uses their wide array of constantly-evolving processes, tools, and data to present clients with insight that prepares them for the future.

 

Yoh delivers immediate critical talent search and managed or outsourced solutions to match clients with the best talent.

The Challenge

Facing a 30% overspend on advertising

Seeking to give their recruiters an edge in landing top talent, Yoh once let their individual offices select the sourcing channels they used. But with a lack of centralized control, Yoh estimated they were overspending for job board usage by 30%. Even worse, the company could only guess which channels were most effective. Yoh clearly needed to start tracking their campaigns and making better decisions about advertising.

 

In addition, Yoh wanted to automate processes such as posting a job, which required more than 18 manual steps, not to mention the loss of 75% of candidates because resumes were not automatically captured in the applicant tracking system.

Enter SAP

The new era begins with a new career site

By implementing SuccessFactors Recruiting Marketing as the back end of their new career site, Yoh would gain the ability to measure their recruiting campaigns, track applicants throughout the funnel, build a robust talent community, and automate the job posting and job application processes.

 

The ability of SuccessFactors to provide Yoh with transparency into their performance and tool automation for speed to market was the top reason they were chosen.

The SAP Experience

Applicants aren’t a secret anymore

During the implementation process, SuccessFactors provided not only the technology Yoh needed, but also expertise about which new recruiting channels would be best to pursue. With SuccessFactors, applicants now go directly into Yoh’s applicant tracking system, where they’re visible to any recruiter with any opportunity across the organization. In addition, Yoh rebuilt and optimized their career website and tied it into tracking of the company’s advertisements.

Running Better

From talent afterthought to talent destination

With a new career site up and running, Yoh has become much more diversified in how they target candidates. Instead of relying exclusively on traditional job boards or well-known niche sites, Yoh runs a thriving online talent community. In the process, Yoh has become a more recognizable brand—a talent destination, rather than a talent afterthought.

Benefits

Superhero results – for people, employers, and the bottom line

Visitors to Yoh’s relaunched career site can easily search current openings – or join Yoh’s talent community to keep informed of future ones.

28,000

targeted job

opportunity e-mails

sent daily,

generting 250,000

return applications

200%

lift in unique visitors

to Yoh's site in year

one, and 85% of them driven by

SuccessFactors

83.2%

visitor conversion

rate

 

 

 

350%

increase in number

of unique

candidates captured

with the ATS

 

15day

reduction in

time-to-fill

 

$200

$200 reduction in cost-per-hire

 

31.5%

increase in hires

 

 

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Becoming a more-recognizable brand: a destination, rather than an afterthought

Today

Enabling win-wins comes from going deeper with the data

Yoh’s entire team has complete visibility into how many offers and hires came from each recruiting campaign, and can easily drill down into individual names and titles to get the full story. Yoh’s strategy is to enable win-win situations: attracting top talent for companies and in turn, providing satisfying, meaningful – and possibly life-changing – careers for people. Now Yoh can go beyond time-to-fill and cost-per-hire and make truly data-based decisions to fine-tune every aspect of their recruiting strategy.

 

“We’re going way beyond time-to-fill and cost-per-hire. With SuccessFactors, we can finally make data-based decisions to fine-tune every aspect of our recruiting strategy.”

—Cindy Lombardo, Manager, Candidate Marketing, Yoh, A Day & Zimmermann Company

 

Journey Ahead

Staying on the radar of today’s top talent

Roughly 10,000 people continue to join Yoh’s talent community each month. The community has swelled to more than 500,000 people—and counting. Best of all, 18% of the members of the talent community don’t even apply for a job until at least 90 days after they register. These are people who probably would have forgotten all about Yoh if they hadn’t kept getting e-mails.

 

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An awesome team – and partnership – with Yoh and SuccessFactors

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