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Customer Snapshot

Driving Two Million Vehicles with Real-Time Data

14,000+ data points

tracked per vehicle


The world’s largest privately owned fleet management services company, ARI collects and analyzes thousands of data elements. They use SAP HANA to track vehicles’ maintenance, fuel use, licensing, driver behavior, and more—delivering fast, actionable information to help customers save money, build revenue, and improve productivity.



Automotive Resources International (ARI)


Mount Laurel, New Jersey, USA

Customer Website




US$2.4 billion

Number of Employees


Implementation Partners

SAP Services

Line of Business

Service, Information Technology


Automotive, Professional Services

Featured Products

SAP BusinessObjects Business Intelligence Platform, SAP Data Services, SAP HANA


Managing fleets, focusing on people

A subsidiary of Holman Automotive Group, ARI manages over 2 million vehicles worldwide, helping customers with complex fleets solve business problems through operational excellence and exceptional customer service.


  • 1924Steward C. Holman signed a contract to become a Ford dealer in Merchantville, New Jersey, financed by partner Charles M. Rice.Hekio Hubertz founded m.wire GmbH.
  • 1948Automotive Rentals, Inc. (ARI) was established in Pennsauken, New Jersey after Ford Motor Company asked the Rice and Holman Ford dealership to organize a leasing and rental subsidiary.
  • 1950Rice and Holman created R&H Management and R&H Leasing to direct expanding operations in Florida and New Jersey.
  • 1972R&H Management became Holman Enterprises.
  • 1979ARI built a new headquarters in Maple Shade, Jersey.
  • 1982ARI acquired Fleet Body Equipment (FBE), which designs and builds special-purpose fleet vehicles for customers in industries such as utility, energy, telecommunications, and rail transport.
  • 1989ARI acquired the portfolio of Lend Lease Cars, Inc. and entered the small to mid-sized fleet market.
  • 1991 FBE opened a second location in Fort Worth, Texas.
  • 2000ARI added an office in Mount Laurel, New Jersey.
  • 2008Holman Enterprises was renamed Holman Automotive Group, Inc.
  • 2009ARI purchased a 177,000 sq. ft. office building in Mt. Laurel to house their new global headquarters.
  • 2010Holman Leasing was renamed Steward Financial Services. ARI also acquired Auto Truck Group and merges it with FBE.
  • 2013Included on the “100 Best Companies to Work For” list by Fortune magazine.

Business Model

Fueling success

ARI transforms fleet trucks into assets that spark company growth. The company works closely with its customers to solve complex business problems, combing business insight with the services needed to increase efficiency while also cutting costs. ARI works with a network of global partners to reach over 2 million fleet vehicles worldwide.

Success Strategy

ARI values their customers’ success. That’s why ARI is determined to help customers drive greater efficiencies, helping them save money and increase revenue.

The Challenge

Faster decisions

For ARI, customer service is key. Seven global customer contact centers handle about 4 million calls annually, and this sea of daily information needs to be analyzed, which took up to two days manually, so negatively affecting service levels. With the amount of data ARI collects doubling every 14 months, their in-house ETL data warehouse limited their ability to fully help customers reduce fleet costs and gain operational efficiencies.

Enter SAP

A strategic partner

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Making data useable

ARI operates many transactional systems worldwide and analyzes a great deal of data. When customers asked for direct data access, ARI crafted a data strategy for an expanding global customer base. They wanted to deliver high-performance data analytics with a partner willing to help develop future data strategies and capabilities as well.

The SAP Experience

Optimized software

ARI collects and analyzes data to determine how fleet management can support their customers’ goals. Because ARI needed a big data solution, they selected the SAP HANA platform. They also chose Hewlett-Packard (HP) for their hardware platform.

SAP HANA was so impressive that it attracted ARI away from competing providers. With in-memory computing provided by SAP HANA, ARI can now answer customer questions in seconds, allowing the company to drive greater efficiencies for customers.

Better Business

ARI has a 360° view of their fleet data, providing insight into what works, where opportunities are, and what customers no longer need.


Efficiency up, costs down

ARI has transformed their IT infrastructure and business strategy. Their customers can now solve complex problems, combining business insight and optimal lifecycle analysis to drive vehicle fleet efficiency up, and push costs down.

Run Simple

Information into action

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A tremendous savings

To deliver actionable information to both company management and global customer contact centers, ARI uses SAP BusinessObjects Business Intelligence as the reporting system for SAP HANA. ARI’s fleet services expect to cut departmental overhead by 5% with help from SAP HANA through higher first-call resolution and lower cost per transaction.

Journey Ahead

More ways to help customers

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Doing more – while reducing costs

ARI is looking at predictive analytics, hoping to improve customer profitability by spotting behavioral trends. The company continues to enhance their customer self-service portal, helping lower the cost of customer service. They are also looking at telematics, the collection of real-time data from fleet vehicles via telecommunications.

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