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Customer Snapshot

Solutions to Help Global Market Expansion


Outlets worldwide,
and expanding


SAP® Business Suite software, including applications for SAP ERP, SAP SCM, and SAP CRM, helped YOKE improve its overall operations and meet the demands of expansion into global markets. The power of SAP HANA is now providing YOKE real-time insight in a stable, integrated IT solution.


Both revenues and customer satisfaction have improved significantly.


YOKE Industrial Corporation



Customer Website



€30.6 million

Number of Employees


Implementation Partners


Line of Business

Manufacturing, Supply Chain


Mill Products

Featured Products

SAP Supply Chain Management



  • 1985YOKE engaged in the trade of grade 80 lifting chain & fittings, and the market covered Europe, North America, Asia, and Middle East. YOKE was not only specialized in the product market, but also successfully integrate the industrial supply chain.
  • 1985YOKE Industrial Corp. was established.
  • 2001Achieved PATENT worldwide for Coupling Self Locking Hook.
  • 2002Achieved PATENT worldwide for Flat Webbing Hook.
  • 2003YOKE (USA) INDUSTRIES, INC. was established in Los Angeles and is the center of marketing and distribution.
  • 2005Formally established the subsidiary, YOKE Brazil, and appointed Mr. Nelson L. DE FARIA as the native inspector general.
  • 2005Prepare to build YOKE Canada, INC.
  • 2006Prepare to set up subsidiaries: YOKE India, YOKE Vietnam, YOKE Malaysia, YOKE China and YOKE UAE.
  • 2008Initiated SAP-HCM (Human Capital management) project to increase HR capability & improve the HR service platform.
  • 2008Launched SAP ERP and prepared to be the leading company in the lifting and material handling industry.
  • 2009Groundbreaking Ceremony for YOKE Headquarter Building and Auto-Assembly Plant
  • 2010 Introduction CRM (customer relationship management system)
  • 2010Introduction SCM (Supply Chain Management)

Business Model

Known worldwide for quality and safety

With 70 outlets worldwide, YOKE is internationally known for the quality, safety, and technology it brings to the development, molding, forging, machining, heat treatment, and finishing of its products. Its consistently sound operations are certified in at least six countries.


YOKE brand products are widely used in industries like mining, shipbuilding, transportation, construction, fishing, and petrochemicals.

Success Strategy

Approaching new markets

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Since its inception, YOKE has targeted high-end markets for its products. However, after the financial “tsunami” that hit world markets in 2008, Steven Hong, president and CEO at YOKE, rethought the company’s approach to its markets. He decided to transform the company based on what he described as a “high-quality and inexpensive, fast-in, fast-out” strategy.


Strategy: High-quality, inexpensive, fast-in, fast-out.

The Challenge

Integrating corporate resources, improving management efficiency

Top Objectives

  • Replace six existing third-party software applications with a single, integrated solution
  • Implement a single ERP solution on time and within budget, lowering the total cost of ownership
  • Provide IT support for plans to increase share in global markets

Enter SAP


Introducing the industry-leading brand SAP not only improved YOKE’s reputation, but also addressed all our problems at once, significantly improving management efficiency, and transforming the firm.

Steven Hong, President and CEO, YOKE Industrial Corporation

The SAP Experience

Realizing new strategies and increasing global
market share

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Lower prices and a more stable supply line meet customers’ expectations in terms of quality, price, completion date, and service, guaranteeing the kind of customer satisfaction that is important to YOKE.

Better Business


After initially implementing SAP ERP, YOKE didn’t stop there, but went on to successfully deploy:

  • SAP Supply Chain Management
  • SAP Customer Relationship Management
  • SAP NetWeaver® Business Warehouse

The most recent implementation of SAP HANA™ platform delivers real-time data for higher efficiency and flexibility, allowing actionable business insights.


On-time and within budget


As part of its due diligence, YOKE carefully analyzed the cost structures of its previous production systems before introducing the new solutions. At the same time, the company adhered closely to the best practices supported by SAP – an important success factor in itself. The professional assistance provided by the SAP advisory team and the resulting reduction in unnecessary customization also contributed to the on-time and within-budget implementation.


Measurable successes

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Improvement in

overall production



Increase in new

customer orders



Improvement in

account settlement




Reduction in days

sales outstanding



Time saved in

changing machine



Time reduced to

settle cost accounts



Less time needed to

manage employee


Run Simple

Leading world-class manufacturer

YOKE is well along the path to success. The company has put into place a strong, stable, integrated IT platform, improved its overall production capacity and management efficiency, and transformed into one of the leading manufacturers of its kind worldwide.

Journey Ahead

Building further on a successful foundation

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Following the introduction of SAP Mobility, YOKE hopes to benefit from the convenience and immediacy it provides, which will further facilitate their business.

In the future, the company will use SAP HANA to provide all product sales–related data analysis to its business staff, at any time and from any location.


YOKE has full confidence it will make dramatic new strides during the coming decade.

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