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Customer Snapshot

Shedding Light on Customer Needs


Planned CO2 emission reduction by 2020


Rapid global expansion is good for business. But it puts pressure on IT to provide easy access to critical data, identify market trends, and react faster to customers’ needs. Faced with this very situation, VELUX saw a window of opportunity to improve both performance and results with SAP.


The VELUX Group


Hørsholm, Denmark

Customer Website



€2.4 billion

Number of Employees


Implementation Partners


Line of Business

Information Technology


Mill Products

Featured Products

SAP BusinessObjects


Sky’s the limit

Everybody deserves some sunshine and fresh air. And Villum Kann Rasmussen built what he called a “model” company to make it happen. He wanted VELUX, now a leading manufacturer of skylights and related products, to be the company against which others benchmark themselves.


  • 1941Villum Kann Rasmussen (known as KR) founded V. Kann Rasmussen & Co.
  • 1942The company developed their first roof window and registered VELUX as a trademark.
  • 1952VELUX expanded into Germany, the United Kingdom, Belgium, Holland, Austria, Switzerland, and France.
  • 1970Manufacturing facilities opened in Great Britain, France, and the United States.
  • 1980 Product innovations included integrated blinds, shutters, and balconies on roof windows.
  • 1997The VELUX Group established an environmental policy to minimize consumption, waste, and emissions
  • 1999Company launched VELUX Solar Energy.
  • 2000Product innovation continues, including electronic windows with wireless controls.

Business Model

Yes, they do windows

The VELUX Group sells globally through dealers and installers of their windows and skylight products. Dealers range from large home improvement stores to small family-owned businesses.

Success Strategy

Delivering more

The VELUX Group seeks to be a company that others want to emulate. Combined with core values of commitment, mutual respect, continuous improvement, and support for local initiatives the company expects to always deliver more than they promise to customers, vendors, and employees.

The Challenge

Illuminating the big picture

With manufacturing facilities in 11 countries and offices in nearly 40, the VELUX Group makes and sells some of the world’s most popular roof windows and accessories. But growth had increased the need for better data transparency and reporting, so the VELUX Group sought to strengthen their ability to react quickly to market change and demand.

Enter SAP

Enabling agility

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Picking the right tools for the right job

Agility requires lean processes and robust reporting. The VELUX Group had been using SAP NetWeaver Business Warehouse for several years, and decided on SAP BusinessObjects business intelligence (BI) solutions. Easy-to-use and flexible, they offer better business reporting in areas like customer relationship management, sales, and logistics.

The SAP Experience

Enabling self-service

Since the VELUX Group is comprised of large and small companies, each with unique data requirements, SAP enables each one to conduct business according to their needs. One of the implementation goals was to improve self-service, so reporting is now available for management, sales, finance, logistics, forecasting, and accounting.


Enabling success

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Benefits to internal and external customers


With SAP BusinessObjects in place, the VELUX Group has enjoyed:


increased usage

of BI tools across

the company in

the first year



IT spending and

dependence on IT











reporting across multiple

lines of business




Everybody wins

SAP BusinessObjects BI helps VELUX listen. End users see data and create custom reports without help, sales prepares for customers, and executives follow business performance with dashboards.

Journey Ahead

Lighting the way

With their goal of being a model company, VELUX continues to establish lean processes around the world, to improve customer experiences. The company is rolling out SAP CRM to gain improved customer insight; VELUX plans to stay close to their customers through the improved use of data.

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