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in five years
When a young chemist, Gerald Oppenheim, and his wife, Rae, a nurse, saw a need for products to restore and maintain healthy skin, they developed Ego Pine Tar Bath Solution (now Pinetarsol) in the laundry room of their suburban Melbourne home. Since then, Ego has continued to grow, researching and developing skin care products and treatments.
Ego Pharmaceuticals Pty. Ltd
Clarity Consulting Group Australia Pty. Ltd.
Manufacturing, Supply Chain
Consumer Products, Life Sciences
SAP Business All-in-One, SAP BusinessObjects Business Intelligence, Edge edition, SAP Solution Manager
From its start in 1953 as a family business, Ego has grown to produce a comprehensive range of skin and health care products for sale in Australia and around the world. The name “Ego” is an acronym for Erwin and (founder) Gerald Oppenheim; Dr. Erwin Oppenheim, Gerald’s father, was a dermatologist.
Ego Pharmaceuticals has a unique go-to-market strategy. While the competition’s strategy has always been to offer varied levels of sun protection, Ego challenges the market by only providing the highest protection and the safest products for their customers.
Innovation is part of Ego’s DNA. Ego remains an innovative company due to their constant research and production of great quality products, and they’ve also made sure to use the best systems to drive their processes. Focusing on potential growth, Ego made sure they chose a system that would grow with them.
“I very much needed visibility to see what was going on where.”
Finding a system that would scale with Ego’s rapid growth and provide visibility into its operations was the priority, to ensure that it was ready for the next stage in the company’s future.
Ego Pharmaceuticals understood that SAP solutions would grow with the company and provide built-in support and proven best practices for business processes. Ego also recognized that with SAP there would be a smooth integration with existing functionality.
With software for financials, materials and warehouse management, production planning, sales and distribution, the SAP implementation involved rigorous change management to improve operations, including modification of more than 250 operating procedures. Thanks to Clarity and SAP, Ego can run more efficiently and be better prepared for tomorrow’s challenges.
“Our new software has helped us implement robust processes across the organization – from international marketing, managing our point-of-sale materials, accounting, sales support, and more.”
Assigning unique identifier numbers for each version of each product in each market has dramatically reduced shipping error rates. Managers can now log in from anywhere to see order status; they also have timely, reliable information about stock levels and where products are being delivered – significantly improving efficiency.
Ego installed SAP Business All-in-One, the Edge edition of SAP BusinessObjects BI software and the SAP Solution Manager to increase reliability and lower total cost of ownership. Ego uses SAP Solution Manager to help meet compliance requirements; additional benefits include solution lifecycle support, integrated functions, controls, and reports, and compliance requirement traceability.
Now it’s easy to get quality data and set strategies.
Using SAP to create top-quality validated methods.
The original business case had a return on investment of approximately AU$100,000 per month, which was realized quite quickly.
Ego now plans to add more products, to continue to improve existing products, and to launch into new countries. Ego will continue to innovate and grow and SAP will be right beside them.