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Robotic nursing assistants aren’t just a dream – in fact, KUKA, a German company, sees service robotics as a promising line of future business. And as a front-runner in the world robotics market, they should know.
KUKA Roboter GmbH
€616 million (2011)
Industrial Machinery & Components, High Tech
SAP Customer Relationship Management
As a leading German producer of robots for a variety of industries – from automotive and fabricated metals to food and plastics – KUKA is an acronym for Keller und Knappich Augsburg, and also the registered trademark found on the industrial robots and other products they produce.
KUKA’s customers include manufacturers of automobiles, metal products, foods, and plastics. Cutting-edge technology and a strong customer service focus have helped KUKA become a world market leader, but engagement in international markets also means they require sophisticated tools to run worldwide operations in real time.
KUKA chose SAP CRM, which has been seamlessly integrated with its central ERP applications. In a direct comparison with its competitors, SAP CRM was the most cost-effective alternative. Even beyond cost, other factors in its favor were its integration depth, functional scope, and user-friendly Web interface.
SAP CRM informs sales staff immediately when customers report faults. It displays warranty expiration dates and sales breakdowns by division. It eliminates duplication of sales effort, reducing the risk that multiple quotations will be prepared. Best of all, KUKA’s sales and service operations have become more closely integrated.